SocMed Sean

JANUARY 25, 2022

One of the most popular social media platforms, Twitter, is an extremely valuable marketing tool if used correctly. A hashtag is a social media tool that utilizes the hash symbol (#) followed immediately by a keyword or phrase. Hashtags are primarily used to group similar tweets together from a variety of profiles.

Hashtag 130

Hashtag Twitter Trends Social Media 130

Hootsuite

APRIL 12, 2021

At the same time, it allows employees to showcase their company pride and industry expertise. It should include tactics that encourage your employees to share branded content to their social media profiles as well as tools that help you distribute content to your team and track performance. Send out an employee survey.

Engagement 139

Engagement Social Media Strategy Tools 139

Waxing UnLyrical

MAY 13, 2019

Smart businesses are those who watch out for their social @mentions or #mentions, analyze them and respond adequately and appropriately in a timely manner. Smart businesses are those who watch out for their social @mentions or #mentions, analyze them and respond adequately and appropriately in a timely manner.

Small Business 216

Small Business Pharmaceuticals HootSuite Startup 216

Oktopost

JANUARY 25, 2024

Social media is not just about creating a buzz; it can be a powerful tool for strategically influencing your customers at every stage of the sales funnel. While many businesses recognize the importance of maintaining a social media presence, the full potential of these platforms in driving B2B revenue often goes overlooked.

B2B 69

B2B Social Media Strategy Reputation 69

Hootsuite

MAY 20, 2020

With the increased use of social tools for business communications, social media security is more important than ever. But it’s important not to ignore the accounts you don’t use yet, the ones you stopped using, or don’t use often. While the benefits of social are clear, there are risks to be wary of. Here’s how.

Social Media 144

Social Media Tools Tips Policies 144

Sprout Social

NOVEMBER 27, 2023

Social media marketers understand the power of community more than most. But for a long time, communities built specifically for them have been few and far between. It’s great to hear from others doing this job and ask them questions in real time. We set out to change that. What makes The Arb such a dynamic community?

Communities 85

Communities Community building Industry Crowdsourcing 85

The Realtime Report

FEBRUARY 17, 2022

TikTok entered the social media space at the right time. Major corporations and media outlets have hopped on the TikTok bandwagon to increase their visibility among the younger user population to reach this new group of potential customers. It would be best to incorporate several tips when using TikTok to strengthen your brand.

Brands 91

Brands How To Hashtag Influencer 91

Keyhole.co

FEBRUARY 3, 2024

Share of voice, also known as SOV, is a unit of measurement to find out how much authority you have when it comes to industry discussions. It also indicates how often customers turn towards your brand when discussing trends, ideas, and insights in your industry. And that’s just the tip of the iceberg. But that’s not all you can do.

Social Media 59

Social Media How To Metrics Sentiment 59

Sprout Social

JULY 22, 2021

Consequently, understanding how different generations use social media is critical to shaping a social strategy that gets results. Before we get started, let’s get familiar with the groups surveyed for the Sprout Social Index™ 2021: UK & Ireland Edition , which we’ll reference throughout.

Social Media 140

Social Media Survey Influencer Buy 140

Hootsuite

OCTOBER 23, 2023

But social success is a lot more complex than posting occasionally on Facebook and Instagram. If you want to reap the rewards that social media marketing can offer your business, you need an all-star social media team. But we can help! Let’s get started. You got this! What does a social media team do?

Skills 80

Skills Team Social Media HootSuite 80

Keyhole.co

JANUARY 15, 2024

Imagine you’ve partnered with what appeared to be a solid influencer for your marketing campaign, but soon after you launch, some unsavory tweets from the past emerge that show your values really don’t align. You can hone in on any rustling Instagram or TikTok bushes and offer well-timed and articulate rebuttals or apologies.

Sentiment 52

Sentiment How To Reputation Analysis 52

Keyhole.co

FEBRUARY 29, 2024

As a social media manager, it’s easy to lose sleep over knowing what data is truly important. This blog post aims to help you understand how to measure social media success in 2024. It’s time to shift focus to measuring the true impact of your efforts on business goals. Let’s dive in.

Social Media Management 52

Social Media Management Social Media Strategy Metrics 52

Keyhole.co

MARCH 11, 2024

Regular analysis of your LinkedIn activities is crucial for understanding your audience’s behavior, optimizing your content strategy, and enhancing your overall presence on the platform. Understanding the significance of LinkedIn analytics So, what exactly are LinkedIn analytics, and why should you care about them?

Template 52

Template Templates Analytics LinkedIn 52

SocMed Sean

JULY 17, 2018

During his off time, Kevin enjoys traveling and cooking. In fairness, that was the reality a couple of decades ago, back when a university degree was a significant achievement. In fairness, that was the reality a couple of decades ago, back when a university degree was a significant achievement. Skill #2: Analytics.

Skills 220

Skills Marketing Posterous Team 220

Sprout Social

NOVEMBER 2, 2023

To keep up with it all and better inform your social media marketing strategy , create a customer journey map as a blueprint to help you understand your customers at each stage. When someone asks for product recommendations, people might mention your brand. Let’s explore what customer journey mapping is and how it helps your brand.

Examples 104

Examples Template Templates How To 104

Keyhole.co

MARCH 16, 2023

More than listening to what customers are saying about your brand or industry in the social sphere, this one question is important: What do you do with what your customers and prospects say on social media? ” Businesses perform better at social listening when they ethically learn from competitors who are already doing it right.

Fashion 98

Fashion Sentiment Collaboration Policies 98

Hootsuite

FEBRUARY 7, 2022

A/B testing on social media is a powerful tool for making the best ads for your specific situation. On social media, A/B testing produces insights in real-time. When you make it a regular part of your social media campaign, you can refine your strategies on the fly. Each group is then shown a different variation of the same ad.

Social Media 107

Social Media Hashtag Statistics Template 107

Hootsuite

OCTOBER 21, 2020

According to LinkedIn data, deals influenced by marketing on LinkedIn were 161% larger on average than those forged offline, in the boardroom, or otherwise. They’re often one of the most vocal and persuasive customer groups. Employ the best B2B social media tools so you can show up when you’re called upon, and even when you’re not.

B2B 98

B2B Social Media Tools Tips 98

Buffer Social

OCTOBER 9, 2023

It might be time to re-evaluate your advertising strategies on these platforms. Understanding evolving consumer behavior is key – adapt your marketing strategy to align with consumption trends. Metrics and Insights Accessibility Watch time for Reels and desktop access to Instagram Insights provide better performance analysis.

News 72

News Social Media Marketing Facebook 72

Keyhole.co

APRIL 3, 2024

It has become a global powerhouse for real-time news, conversations, and marketing. Businesses, particularly those in the B2B sector, find it an invaluable tool for connecting with their audience, driving engagement, and sharing industry insights. It’s like having your niche club, similar to Discord or Facebook Groups, but on Twitter.

Strategy 52

Strategy Twitter Tips Marketing 52

Ignite Social Media

MARCH 25, 2021

I’m Jim Tobin, the founder of social media agency Ignite Social Media (2007) and influencer marketing agency Carusele (2015). This has helped us build a reputation as the folks who really understand this specific space. I immediately knew it was important. This article originally appeared on Starter Story. So we were very early.

Social Media 172

Social Media Advertising Team Hubspot 172

Hootsuite

DECEMBER 2, 2019

Nearly three-quarters of American adults use social media—making it a critical part of any business strategy. It’s also important for reaching those who haven’t heard of your business yet. Social tools are easy to use and you can get started with organic posts for free. 11 essential social media tips for business.

Small Business 145

Small Business Social Media Tips How To 145

Hootsuite

SEPTEMBER 7, 2022

Keep reading for our top tips, including lesson ideas you can steal and a list of tools that can make your life a little easier — or just get straight to the tips! How does social media influence education? When students get involved in their learning, they learn better. And not just in our personal lives, either.

Education 93

Education Social Media Tips HootSuite 93

Sprout Social

MARCH 17, 2020

During times of uncertainty, social media is the first place that people go to share opinions, look for answers or follow the news. Social platforms can quickly turn from a place to launch your next campaign or provide delightful customer moments, to a channel where critical communication and conversation is driving global impact.

Features 101

Features Brands Library Team 101

Oktopost

SEPTEMBER 21, 2020

Social listening, much like social media itself, was originally conceived as a tool for creating and nurturing B2C relationships. Social listening, much like social media itself, was originally conceived as a tool for creating and nurturing B2C relationships. The importance of social listening for B2B marketing.

B2B 89

B2B Marketing Sentiment Influencer 89

Keyhole.co

MAY 2, 2023

Thanks to umpteen social media analytics tools, the analogy is starting to change for good. Affordable tools in the market don’t just mindlessly collect your metrics but give you advanced insights. Here’s how they use social media analytics tools, and so can you. 14 Reasons Why You Should Be Using Social Media Analytics Tools 1.

Analytics 52

Analytics Report Social Media Tools 52

Hootsuite

JANUARY 4, 2023

Social media marketing provides a unique opportunity to connect with this massive audience on the platforms where they already spend their time. Social media marketing is the practice of using social media platforms and tools to promote a business and connect with existing and potential customers. A whopping 4.74 Social listening.

Social Media 76

Social Media HootSuite Marketing Social Networking 76

Hootsuite

JANUARY 27, 2020

It’s true that the Facebook algorithm isn’t the only factor that affects reach—there are others at play, like Facebook’s continued growth —but it’s definitely one of the most important factors. Which means marketers who don’t stay up to date may have a tougher time getting their content in front of their audience’s eyeballs.

HootSuite 145

HootSuite Facebook How To Groups 145

Hootsuite

FEBRUARY 22, 2022

At the same time, it opens the door for even new creators to start earning money from their work. At the same time, it opens the door for even new creators to start earning money from their work. They use affiliate links or codes when mentioning relevant products in their online content or social media posts. Both parties win.

Affiliate marketing 130

Affiliate marketing Social Media Tips Marketing 130

Social Media Strategies Summit

JULY 12, 2019

The rise of influencer marketing was a fast one. 2016 saw the explosive growth of macro influencers and celebrities in marketing campaigns. By 2017, the market saw the need for micro-influencers – those with followings between 10,000 and 500,000. These days, influencer marketing seems to be ubiquitous. A recent Influence.co

Influencer 104

Influencer Tips Authentication Campaign 104

Sprout Social

AUGUST 24, 2022

As both a user and an insider, it’s evident that awareness is grown, traffic is driven and communities are built through social media more than any other tool.”. Olivia Jepson , Sprout’s Social Media Strategist, is the unofficial face of our brand on Instagram and TikTok. Just to name a few responsibilities. sproutsocial.

Social Media Management 103

Social Media Management Social Media Tips Skills 103

Sprout Social

APRIL 29, 2021

I think back to when I started in the field and my role was all about creating one-sheets, building presentation decks, planning events and helping to support advertising and awareness goals. As we look to the future of marketing, it will be contingent on our ability to understand, leverage and, in many ways, start with social.

Marketing 139

Marketing Social Media Management Team Campaign 139

Keyhole.co

NOVEMBER 13, 2023

In this ever-scrolling world, optimizing content on this platform is more important than ever for maximum reach. Understanding TikTok SEO TikTok attracts diverse users from different age groups, locations, and interests, allowing brands to tap into new markets and reach potential customers. The answer is simple — TikTok SEO.

SEO 52

SEO Content Hashtag Trends 52

Waxing UnLyrical

JULY 15, 2015

When I was growing up in the world of PR, many communicators who were considered successful were primarily doers. Understand Influence. If leaders are “those who have followers,” it’s clear that one can’t be a leader unless one understands and appropriately applies the concept of influence. That killed Blockbuster.

CPC 100

CPC Skills Influencer Organization 100

Social Media Strategies Summit

FEBRUARY 21, 2019

In this interview with opening keynote speaker Melinda Byerley , serial entrepreneur and the founder of Timeshare CMO , she shares insight on how 20 years in tech has shaped her marketing philosophy, her work on #DVDNation , and some common misconceptions on influencer marketing strategy. How do you define influencer marketing?

Influencer 100

Influencer Authentication Guidelines Communities 100

Sprout Social

MARCH 30, 2021

And with the right tool, you can wield that power for the good of your brand. Read on to discover how Sprout customers and employees have used Listening to answer nine brand-critical questions. Read on to discover how Sprout customers and employees have used Listening to answer nine brand-critical questions. In 2020, 96.5

Questions 124

Questions Data Focus Group Analysis 124

Social Media Strategies Summit

JUNE 7, 2019

For years, marketing experts have been discussing the importance of video in content marketing. These growing platforms and their influence on video marketing is not a surprise, given that video consumption is expected to make up more than 80% of all internet traffic by 2021. In 2005, YouTube was launched. Source: Instagram ).

Trends 147

Trends Video Hubspot Marketing 147